Atlas reads your orders, warehouse and marketing, works out what you actually kept after product, shipping and storage, and opens every page with the answer in one plain sentence.
Works with Squarespace, ShipBob, Google Analytics, Search Console and Meta ads. Shopify is coming soon.
Overview
This year is heading for £41k, 18% ahead of last year.
£12,480 taken in the first 52 days. Past years put it between £36k and £44k.
Before you open a single dashboard, Atlas has read yesterday's orders, checked them against a normal day, and written down what happened and what's worth a look. Most mornings that's all you need to read.
Friday 2 October
Fern & Fold
Yesterday took £1,284 from 31 orders, 22% more than a normal Thursday.
Most of the lift came from the Pocket Notebook email, which went out at 7am.
Example shop with made-up figures.
Most shop owners piece the picture together from five different dashboards. Atlas does the sums for you and puts the answer first.
Every page opens with one sentence that says what's happening, with the number in it. Read the top line and you know where you stand.
Not just sales. Atlas takes off product costs, shipping, warehouse fees, storage, discounts and refunds, order by order and product by product. Card fees and advertising aren't included yet.
If your year has a peak, a plain month-on-month chart misleads. Atlas lines day 40 up with day 40 last year, on whatever dates your year starts, and tells you where you're heading.
Each morning it flags what needs doing: who's due to buy again, what's running low, which orders are late, and when an email is worth sending.
See what will run out before the peak and how many to reorder, and what's costing more to store than it brings in.
Who comes back and how often, which emails and ads actually made money, and where your visitors come from.
Selling in the US and the UK, in different currencies? Look at each store on its own or all of them together.
Ask Atlas is an AI analyst that knows how shops work: promotions, forecasting, margins, stock and the peaks in your year. It reads your real figures and follows a playbook of proven rules, so it doesn't make numbers up.
Should I run 20% off this weekend?
Probably not this weekend
At a 33% margin, 20% off needs about 2.5 times your usual sales just to make the same profit.
Every figure checkedHigh confidence
Link your store, your warehouse and your marketing accounts. Atlas only reads your data; it never changes anything in your shop.
It brings in your history, works out each order's share of your warehouse and storage costs, and lines this year up against the last.
Read the morning brief, work through what the agent suggests, and ask when you want to know why.
Every plan includes the answers on every page, what's left after product, shipping and storage costs, and Ask Atlas. The plans differ in how many stores, how much Atlas looks into, how often it checks, and how much you can ask.
For one shop getting its numbers straight.
£99a month
Start with StarterMost shops pick this
For growing shops with a warehouse and marketing to watch.
£199a month
Start with GrowthThe full Atlas, for brands selling in several countries.
£299a month
Start with ScalePrices exclude VAT. Ask Atlas is in every plan, with nothing extra to set up or pay for. Question counts are estimates: a question usually takes 5p to 20p of AI, depending on how much Atlas needs to look up, so each plan's allowance is an amount of AI rather than a fixed count, and it starts again on the 1st. Features marked Coming aren't built yet. Want it all set up and tailored for you? Ask about done-for-you setup.
Create a workspace and connect your store. Your first brief is waiting the next morning.